You searched for: "Congress 2015"
The results has been filter on Tags containing English.
ANA has found 96 results for you, in
227 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The value of machine learning in privacy
Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
Research papers
"Who is who" with behavioural data
This paper presents a completely new approach to overcome the user identification problem: separating individual's navigation by means of an algorithm that just looks at the data. As it will be shown, succeeding in doing so is only possible if...
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
November 7, 2017
Research papers
The potential power of digital creative
While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...
Catalogue: Congress 2016: #WOW
Authors: Cortney Henseler, Samuel Kim, Matthew Sharp
September 22, 2016
Research papers
The power is in the mix
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...
Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
Research papers
Getting closer to in the moment insights generation
Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....
Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Melanie Revilla, Daan Versteeg
Company: Netquest
September 22, 2016
Research papers
Authentic amplification or echo chamber?
It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
Research papers
Insights2020: Driving customer centric growth
The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...
Catalogue: Latin America 2016: Research Renovation
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
April 13, 2016
Research papers
Reel happiness
Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...
Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
Research papers
